Lead Generation contains enchant and transforming the goal audience who have expressed heed in your material or system.

• Outbound – prospecting and contact via email and phone.
• Online – driving traffic to your website and generating inquiries and leads.
• Paid 3rd Party – content distribution networks, lead brokers, lead generation agencies, list vendors.
• In short, Lead Generation in digital marketing is the initiation of consumer interest or inquiry into the products or services of a business.